With the circular logo I have chosen, the logo can be used to distinguish different series of records, or time periods in jazz. For example, a series from the 50s could have a black background, while one from the 60s could use orange. This logo is easily recognizable on any background, so it can be seen from far away on a music store shelf (since older jazz listeners might actually frequent a brick-and-mortar store!). It is simple, yet says retro + cool + jazz + records all at once. In it's main form, it has a slight opacity that allows the circular-record portion to blend into the background, though the text stands out with its color.
You can see below one way it could be used on an album cover.
2 comments:
I am glad you decided to go with the clean, simple circular version and I like the ways you suggest changing the color to make it a more versatile mark for denoting different periods of music/jazz. I am not sure how much need you would have for business cards or letterhead, but if you did ever create them, I think the shape of the logo would make a cool circular business card...or takeaway card to have at the register for folks to take with them to remind them of the store/give to friends/etc. anyway, super nice design.
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