The line of products will most likely include coffee, dried fruit and trail mix, granola bars, and other food products. I had first envisioned it as just being a coffee company, but I think people would be interested in buying these other organic products if they could afford them. I'm not interested in competing with the best organic products available at stores like Whole Foods, but in reaching consumers who are generally not targeted for this type of product as they may be priced out of buying organically for economic reasons.
I am strongly leaning toward calling the company "The People's Organic". I need to lean away from over-designing the packaging and identity since it will be for a wide target market. At the same time, I want it to convey "organic", possibly with a simple color palette and using some recycled materials to be easy on the environment with the packaging.
After reading Selila's info PDF, I can say that I am aiming at a mass-market with these products. Things I'll need to consider are: whether the packaging is too expensive to be mass produced at the price point I want to sell at and whether the design will be approachable enough. It will not be easy to convey affordable value.
These organic products have the clean design I'm looking for, though not exactly the color palette I want:
These products from the UK also have a nice clean design:
It seems like everyone uses the color Green as a key color in conveying 'organic', which makes sense, but it's overused. I plan to use typography as my key tool in conveying the nature of my product.
These bags are closer to what I want:
5 comments:
Yeah that last product had me wondering if you could use brown or rather natural materials to convey green rather than using the typical color scheme. Like your inclination to use typography too.
I really like the idea for the brand you've come up with. I think it's something there would definitely be a market for - I would be very interested!
I agree with your comment that green is often used, and maybe overused, so using more natural browns, or conveying natural materials would be a good way to go, and I agree with Jen that typography, or other elements of your design could also be used to convey "organic." I think keeping the product labels rather simple as well can convey that feeling of being natural - not overdone or overworked. This would also help convey it as a mass market brand as well with clean and simple text and packaging. I'm looking forward to seeing the designs!
I think that simple and clean is appropriate but runs the risk of being boring and unnoticeable. You need to think of something that will draw attention to your products, which is still possible with the simple design. I liked all of your previous designs so I have no doubt that you will think of something very creative for this project.
Saw this:
http://swissmiss.typepad.com/weblog/2008/04/archer-farms-br.html
Thought you might want to see some of the latest to come out.
thanks for all of the great comments! (Jen, I did see that post as I'm a swissmiss reader, but thanks for thinking of me–SM is one of my favorite blogs).
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