Update: I am really leaning toward going with the logo below, in the slightly heavier weight on the left.
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notes from Illustrator 1 at the Corcoran College of Art + Design
1 comments:
i really like the font choice as well as the lower caps. for me, it perfectly evokes the feeling of an unfussy, organic product that is also affordable...and environmentally sustainable too. the combo of the type face and then the colors on the brown packaging (the coffee package you worked on more recently) gives it that fair trade, healthy, packaged somewhere with good working conditions and shiny happy people holding hands feel. i'm ready to have cup of the coffee and a handful of the granola anytime. Hope you will bring samples with your final. ha ha.
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