label

Ok, I've settled on a logo, and I plan on using the type part of the logo both with the Hand mark and without, as you can see on my packaging. To clarify: this is the front and back of my coffee label (so far). I think the back (R) needs a lot more work. I plan on having nothing on the sides of the bag, just plain brown paper.

new versions of logo

Based on feedback, here are further revisions of the logo (on the bottom row). I think the all lowercase works, while the other does not.



Update: I am really leaning toward going with the logo below, in the slightly heavier weight on the left.

New logo versions

In response to some suggestions from the blog and in critique, as well as my own dissatisfaction, I have revised the logo. Here are some versions with the text on the right, wrapping the circle, and one with a smaller circle/fist area.
Additionally, I have chosen the "typewriter" style font for these, if anyone prefers another I'll try that too. Camden likes the rounded type from the last post (and I do respect her opinion ;) , but I think it is a little too smooth somehow.
Color suggestions?


(click for larger version)

Logos.

Here is the logo with some logotypes. The ones with 'coffee' in them are an example of how the product will work into the logo on the packaging. Still haven't locked down my direction color-wise, but I do like the orange and brown as it will be on a brown recycled paper/cardboard box.
I tried some different typefaces that I thought conveyed both organic and 'of the people'.
On the logo circle I used a slight 'roughen' under effect>distort and transform to make it slightly less perfectly circular.

Thoughts?

first logo attempt

Since it's late, I'm just going to throw up the logo I've been working on. I usually like to get more than one version out so people can have some versions to compare and take into consideration, but the others I've started on so far are pretty bad. Not sure about the color yet, I'm just trying hard to stay away from green and some or all of the packaging will be brown paper (similar to grocery bags). The type version below has some 'grunge' type that isn't the in thing anymore, design-wise, but I think in this case it has the potential to work. I may also try a stenciled type, and then some cleaner type to see how that works.

Low-Priced Organic products

After much thought and lack of ideas, I have finally come up with something. My company will be a reasonably priced line of organic products that will be widely available at grocery stores and stores like Target and K-Mart.

The line of products will most likely include coffee, dried fruit and trail mix, granola bars, and other food products. I had first envisioned it as just being a coffee company, but I think people would be interested in buying these other organic products if they could afford them. I'm not interested in competing with the best organic products available at stores like Whole Foods, but in reaching consumers who are generally not targeted for this type of product as they may be priced out of buying organically for economic reasons.

I am strongly leaning toward calling the company "The People's Organic". I need to lean away from over-designing the packaging and identity since it will be for a wide target market. At the same time, I want it to convey "organic", possibly with a simple color palette and using some recycled materials to be easy on the environment with the packaging.

After reading Selila's info PDF, I can say that I am aiming at a mass-market with these products. Things I'll need to consider are: whether the packaging is too expensive to be mass produced at the price point I want to sell at and whether the design will be approachable enough. It will not be easy to convey affordable value.

These organic products have the clean design I'm looking for, though not exactly the color palette I want:



These products from the UK also have a nice clean design:



It seems like everyone uses the color Green as a key color in conveying 'organic', which makes sense, but it's overused. I plan to use typography as my key tool in conveying the nature of my product.

These bags are closer to what I want: