For the brand identity project, I am designing a logo for the record label RE:TAKE Records. RE:TAKE specializes in re-issuing jazz records from the 50's and 60's on cd, vinyl and digitally. There are many "lost recordings" of both live and studio sessions that are of great interest to the jazz fan. RE:TAKE searches for these recordings and re-masters them to produce high-quality releases. The typical customers are jazz afficionados of all ages, though the audience tends to be older and mostly male. As an afficionado this customer is extremely knowledgeable on jazz and RE:TAKE wants to be the label this customer looks for when they look for music to purchase. Their mission statement is: "To mine the archives of lost jazz recordings to restore treasures in digital clarity".
RE:TAKE is a small company and has a specific focus; also small is their audience who is familiar with what they do. Due to their smaller audience they don't have to advertise themselves extensively, other than ads in jazz and other music magazines for specific releases. They want a logo that they can use in color and b/w for album packaging and also on the web. They want a logo that is modern, yet has a retro feel evoking the era of classic jazz from the 50s to 60s.
1 comments:
Sounds like you have a great idea of what the company's goal is and who they are appealing to. If I was working on this type of logo, I'd probably be focusing on instruments that can be instantly identified from that era. But since you are trying to appeal to a modern audience, I would think that any object in the logo would be highly stylized and free of detail. I would see the typeface as having a mixture of serif and sans-serif to bridge the gap between the modern and classic feel.
The nice thing about focusing on a particular era of music is that you can also use the sound to interpret the type of rhythm that the logo should have. The shapes and colors could all be associated with particular artists and their styles of jazz. Blue Note certainly conjures up a certain image which you can play off of. You could also play off of the Beat Generation styles and forms both in music and other art forms such as literature.
Post a Comment